Kids on the coast

Since our humble beginnings in late 2003, and our first issue early the following year, Kids on the Coast has rapidly become a firm favourite with thousands of local families. Our readers have enthusiastically embraced the publication and the positive feedback we receive demonstrates the popularity of the magazine. Regular sections, a great combination of both light-hearted and serious articles, and local up-to-date content by parents, for parents, means our magazine is not just a ‘throwaway’ like so many other free publications - most readers pass it on to family and friends to read, and like to keep previous issues for future reference. Each issue is entertaining and informative, packed full of ideas and information on things to do, places to go, parenting tips, thought-provoking articles, health and education info, recipes, craft and play ideas, and much more, including our event calendar and Parents’ Choice Directory.

Kids on the Coast has local editions released in both the rapidly-growing Sunshine Coast (Noosa to Caloundra) and the Gold Coast (Coolangatta to Coomera), with plans to expand into even more regional and metropolitan centres.

Our readers are predominately women 25-45 years old, who are parents of children aged 0-12. They are high-end consumers of all manner of family and child-oriented products, and are approaching their peak purchasing years. Other readers include fathers, grandparents and other carers, childcare workers and teachers.

“Where do I start when talking about “Kids on the Coast. I am a mother of two, and moved to the Sunshine Coast from Brisbane just over a year ago. Before we moved here, my mum used to collect copies of the magazine for me – it is filled with so much information! Great articles that are relevant to parents regardless of where they live, and others that are specific for the coast. The calendar is invaluable as a busy parent”. Peta, Nambour

“I have every issue and can’t wait for each issue to come out. Can’t believe it’s free. I even enjoy reading the ads!” Kathy, Caloundra

“This is the best parenting magazine I’ve read. I’ve just moved from Sydney where there is a multitude of magazines aimed at parents that don’t compare to the quality editorial and information. The magazine is easy to read, glossy, colourful, well laid out. Congratulations!” Suzanne, Noosa

“It’s a great read with good information relevant to life on the Sunshine Coast. Congratulations on such a wonderful magazine.” Penny, Sippy Downs

“Kids on the Coast are doing a great job. It’s a fantastic local mag, which is very much needed on the coast. I read it cover to cover every issue and I keep it to refer back to articles and advertisers”. Cassandra, Aroona

“This magazine is fantastic. I now have to get copies for my kids so we can have one each. They are always wanting to enter the competitions and I don’t want mine cut up. I love the feature articles, recipes, health and natural health articles.“ Tina, Nambour

“Firstly I wanted to say that your magazine is WONDERFUL! It is great to have a local magazine for the parents of the sunshine coast that includes great articles as well as a list of local events.” Rachael, Maroochydore

“Opening a brand new theme park in a market with many competitors was always going to be a big job. Kids on the Coast was an automatic inclusion in our marketing mix. Kids on the Coast talks directly to our target market and enables us to further engage with them through promotional activity. It is a very successful vehicle for us and we will continue to use them. It is the best way to talk to mums and dads, without all the fuss!” Whitewater World/Dreamworld

“Kids on the Coast has been a great advertising tool for us. We have guests using our vouchers daily and numerous phone enquiries. A very popular and worthwhile publication, with a friendly and helpful team. We look forward to working with them regularly. Well done!!” Aussie World

“Being a new business we have found that Kids on the Coast has been perfect in reaching our target market. The campaign with KotC has had a fantastic response, with the majority of our new business being driven in response to the adverts we placed. We have always found the team at KotC to be extremely helpful, professional, and a pleasure to work with. We would highly recommend them.” Richard Lane, Colour Me Mine, Mudgeeraba

“We opened [our store] Think Kids in February and as parents and readers of Kids on the Coast we realised that this was the perfect magazine to promote our new venture. Our initial ads have produced a fantastic response and we hope that this is the start of a long and fruitful association.” Brian & Nicky Condon, Think Kids, Noosa

“We have been thrilled by the response we have had from Kids on the Coast so far. Combined with other advertising mediums, it has given us a great traffic flow and increased sales. So many customers comment on the magazine as it’s very informative and a nice format. The ads are very professional, and well tailored to our needs. Well done guys, keep up the good work!!” Directors, My Own Space, Ashmore