Australia’s fast food industry has agreed to a voluntary code to govern how it markets products to children. The code (which takes effect in August) sets new nutrition standards for food featured in television advertisements, internet sites and computer games targeting under 14’s.
Seven fast food chains (including McDonald's and KFC) have signed up to the initiative, which will improve nutrition information for parents and dictate how they can interact with schools. All foods marketed to children must meet new sugar, salt and fat limits drafted in consultation with dieticians and marketing must promote a healthy lifestyle and physical activity.
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