Kids on the coast

New research reveals breakfast is a low priority for parents in the busy back to school period, with most focused on organising school uniforms, school bags and stationery, rather than deciding what to feed the kids for breakfast this new school term. Kelloggs are encouraging Australian parents to take their Big Breakfast Pledge. Every parent who goes to  www.facebook.com/kelloggsbigbreakfastpledge and pledges to bring back brekkie will go into the running to win a $10,000 cheque for their child’s school. Parents will have until April 22 to take the Pledge.